This Week

Scott Pilgrim sought and found

Jun 4, 2007

"New Coke" Marketing Campaign Aborted
After Death Of New God

METROPOLIS -- It was supposed to be new in every way. A new brand of Coke, marketed by a highly popular and well-known New God, for the soda giant's "New Coke For New Earth" campaign.

But the campaign came to a quick and abrupt end with the sudden death of New God and Coke spokesman Lightray, who crashed to Earth in the center of downtown Metropolis Wednesday evening.

The cause of death for Lightray is still undetermined, but the circumstances are far more clear for the "New Coke For New Earth" campaign. "We're recalling all of our promotional materials in the wake of this tragedy," said Coke spokeswoman Dana Perino. "This unforeseen event has cast a pall over what was to be a joyous occasion. We are all New Gods now."

"I feel like someone punched me in my soul," said Bugle's Planet advice columnist Big Mike Pellegrino. "First the 'Fourth World' Omnibus doesn't come out on time, and now this? I call shenanigans."

Sources close to the scene claim that advertising executives were trying to persuade Daily Planet photographer Jimmy Olsen to sell his pictures to Coke in order to enhance the campaign. "You couldn't buy press like this!" one was heard to say.

However, stern admonishments from Metropolis' favorite son, Superman, allegedly put a stop to that. "No one profits off death on my watch," said The Man Of Steel. "Besides, how many times have I come back from the dead? He's a New God. He'll be up and around in no time."

Although Darkseid, tyrant ruler of Apokolips and enemy of the New Gods, was unavailable for comment, his spokesman Desaad provided a statement to major media outlets. "Rumors that we support the New Coke campaign due to its formula containing the Anti-Life Equation are pure hearsay and cannot be taken seriously. Allegations that the Lord of Apokolips may have had prevent his interference should be dealt with in the court of law, not public opinion."

"I always thought Lightray was more of a Sprite guy anyway," said Daily Planet reporter Lois Lane.

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